Kylie Minogue - Can’t Get You Out Of My Head.
Best of 2001:This has to be in the running for most iconic video of the 00s - think ‘Kylie’ and the image of the white hooded dress and blinkered robotic hand gestures is usually the first thing that springs to mind for most pop fans (gold hot-pants admittedly coming a very close second). CYOOMH is one of my favourite videos ever - even if you’ve seen this video a thousand times, I urge you to take a closer look.
Director Dawn Shadforth turns well-worn video tropes into something magical. For example, take the opening sequence where Kylie is driving a car (done countless times before by everyone and their dog): the undulating curved bridges provide a hypnotic backdrop for Kylie’s smooth and relaxed pose during the woozy ‘na na na’s, which suddenly gives way to neatly chopped-up photo frames as soon as her clipped verse vocal kicks in. Then back again to the dreamy organic ‘na na na’, where her backing dancers slowly and gracefully slide through each others arms like blooming flowers.
The constant switching between clinical robot and organic human is also reflected wonderfully in the progression of Kylie’s hair and outfits: austere black dress/straight hair in the car followed by comfy tracksuit/scrunched up ponytail with her dancers outside; sleek white goddess dress inside the spaceship to silver party frock and full-on natural curls on the roof.
Kylie isn’t just a coat-hanger here though: the majority of her verses are sung in closely focused headshots, leaving her (stunning) body to do the talking during the choreography sequences. Shadforth punctuates simple but memorable moves with different camera angles to keep the momentum going, finishing off with a wonderful long teasing swoop up from Kylie’s toes back up to her head in time for the middle eight (2.17). It’s a perilous task trying to make a video sensual rather than sexual but Shadforth does a bloody good job of it - opting to reveal the often-ignored middle section of the chest, never lingering too long in one place - leaving us none the wiser as to what Kylie’s ‘dark secret in me’ could be.
The last sequence on the rooftops where Kylie fills the sky with one joyful flick of her hair is my favourite part of the whole video. It conjures up memories of so many wonderful nights out letting my own hair down - the music is so euphoric that she never wants the night to end, dancing in slow motion as the sun sets to make the moment last as long as possible. Stay forever, and ever, and ever, and ever, and ever…